Privacy Policy

Website Privacy Policy

This website is operated by Rifina Company Limited. We are committed to protecting your privacy and we comply with data protection laws applicable to the United Kingdom. This privacy policy applies to personal information about:

·         Visitors to our website

·         Customers who purchase goods or services or create an account with us

·         Our suppliers

 What is personal information?

Personal information is any information relating to an individual who can be identified directly or indirectly, often by name, account number, location, an online identifier or other factors specific to their identity. Personal information may include “special category data” relating to racial or ethnic origin, political opinions, religious beliefs, membership of a trade union, physical or mental health and criminal records and allegations. As a rule, we do not collect “special category data” about visitors to our website or our customers or suppliers. The exception is where we identify suspected criminal activity such as fraudulent claims or the use of stolen payment card details. In this case we will record details of the suspected criminal activity and may take appropriate action, including refusing to accept orders, make payments or give refunds. We may also report the incident to the relevant bank or payment card issuer or to the police or other appropriate authorities.

See below for details of how we may use your personal information. 

Website Visitors: The personal information we collect about you and how we use it

You can visit and browse our website without providing your name or contact details. Like many websites, our server logs capture details of your operating system, browser software, IP (Internet Protocol) address and Uniform Resource Locator (URL), including the date and time of your visit. We use cookies to analyse how our site is used by visitors and to provide some of the functionality.

You may choose to provide your contact details (name, address, business, job title, email address, telephone number) if you do any of these things:

·         Sign up to a mailing list

·         Submit a query or request a quote or other information

·         Ask to be contacted by us Contact your local branch (including providing your location)

·         Create an account or log in to a secure area

When you enter a competition or promotional feature we may also ask for details such as your name, address, email address and telephone number so we can administer the competition and notify winners. Separate terms and conditions may apply when you open an account or if you decide to participate in a competition so please make sure that you read them at the relevant time. 

Customers: The personal information we collect about you and how we use it

If you purchase products or services from us, we may use your personal information in the following ways:

·         to respond to your enquiries;

·         to keep you informed about our products and services;

·         to process your order and to follow up on orders that are not completed;

·         to manage your account, including carrying out identity checks where relevant;

·         to manage your credit account (if applicable) including carrying out credit checks;

·         to use your purchase history to manage rebates;

·         for market research purposes;

·         to publish trends and/or to improve usefulness and content of our website;

·         to track activity on our site and to provide a more personalised online experience;

·         to link with social media sites and services, for example, for advertising purposes;

·         to notify you about important changes or developments to our site or services;

·         to manage deliveries, returns and refunds;

·         for product liability purposes;

·         to deal with enquiries and complaints;

·         for claims management and insurance purposes; and

·         for record keeping purposes.

More details about how we use different types of personal information are set out here:

Personal information is any information relating to an individual who can be identified directly or indirectly, often by name, account number, location, an online identifier or other factors specific to their identity.

How your information is accessed within Rifina

Our Company uses a centralised finance, supplier and customer management systems. Your information may be accessed by others in the Company for administrative and analytical purposes. However, you will not receive marketing from other companies unless you have agreed to that.

Keeping You Informed

If you sign up to receive email updates or have bought or enquired about our products or services, we may use the information we collect to let you know about our other products and services which may be of interest to you and to keep you updated with information about promotional offers and what is coming soon.

If you leave items in your shopping basket on our website without completing a purchase, we may send you an email to follow up and ask if you need any help with your order.

If you agree, we may pass your information to suppliers and manufacturers who are interested in getting in touch with you about their products and services. You can opt out of receiving marketing communications from us at any time. You can also opt out of receiving marketing which is tailored to suit your customer profile.

 Legal Basis for Processing

Some of the information we collect is provided by you voluntarily (and therefore with your permission), for example when you sign up to join a mailing list or submit a query. If you purchase items from us, or if you supply products or services to us, most of the information we collect is necessary so that we can fulfil the contract between us. The remainder of the information is collected for our legitimate business purposes, which include:

·         To keep in touch with current, past and prospective customers

·         To provide online account management and related services

·         To gain an understanding of how our customers interact with us so we can provide the most relevant products and services

·         To monitor the use of our website and improve its facilities

·         To identify suspected criminal activity and take appropriate action

·         To manage our supply chain and the relationship with our suppliers (including the management of rebates)

·         To protect and defend our rights

When we collect personal information from you we will indicate whether it is mandatory or voluntary – this is done on the website by using asterisks to mark mandatory fields. 


We will retain your personal information for as long as needed for the legitimate business purposes described above.

If you are a visitor to the website, we will retain your information for a limited period in order to respond to your query, provide you with the information you require or to send you updates on our products and services for as long as you indicate that you are happy for us to do so.

If you make a one-off purchase, we normally keep records of the transaction for 7 years. If you are an account customer or a supplier, we normally keep records for 7 years after the closure of your account or the last purchase or sale you made. In all cases, this is for accounting, tax and product liability purposes.

Your information may be retained for longer than this if there are valid legal grounds for us to do so, for example if required by law or court order, or as needed to defend or pursue legal claims.

 Working with Service Providers

Like most organisations, we engage service providers to run our website and IT systems, to help us administer accounts, to conduct credit checks and fraud screening, and to handle postal and email marketing campaigns. We also work with a large number of suppliers who provide products and delivery services to us.

We will only provide these companies with the information they need to deliver the service we have engaged them for and they are prohibited from using that information for any other purpose. Whenever we share personal information about our customers or visitors to our website with our service providers, we will put in place contracts which require the service provider to protect the information and keep it secure.

 Other Disclosures

Your information may be shared within the Company for account management (including credit accounts), analysis and reporting.

Your personal data may be disclosed to the following third parties for the purposes described above:

·         tax, customs and excise authorities

·         regulators, courts and the police

·         fraud screening agencies

·         central and local government

·         insurance companies

·         other professional advisors

We may also disclose your personal information if we believe that the disclosure is necessary to enforce or apply our terms and conditions or otherwise protect and defend our rights, property or the safety of our customers and other users of the website.

We may disclose and/or transfer your personal information in connection with a reorganisation of all or part of our business, if the majority of our shares are bought by another company or if we transfer all or some of our assets to another company.

 Transferring information to other countries

Some of the companies who provide services to us may be located outside the United Kingdom. We use IT service providers who are located in Ireland, for example. As a result, your personal information may be transferred outside the UK. We will ensure that those service providers comply with any legal requirements that apply to the transfer of personal information outside the UK, including, where appropriate, requiring the service provider to sign the approved European Commission Standard Contractual Clauses for the transfer of personal data to third countries.


We are committed to safeguarding the personal information you provide to us. We use appropriate measures to protect the information that you submit through our website and the information we collect and store about our customers.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of information you submit via our website and any transmission is at your own risk. Once we have received your information, we will take appropriate technical and organisational measures to safeguard your personal data against loss, theft and unauthorised use, access or modification.

If you have created an account or registered to use any online services, your account details may be password protected. It is your responsibility to keep your password confidential and to sign out once you have finished browsing.

 Changes to this policy

Any changes to this privacy policy will be posted here. Please refer back to this page regularly.

 Links to other websites

Links may be provided on our website to other websites that are not operated by us. If you use these links, you will leave our website. You should note that we are not responsible for the contents of any third party website. External sites will have their own privacy policies which you should read carefully. 

Your Rights


You can opt out of receiving emails, postal and telephone marketing by contacting us at:

Access and Correction

If you would like to correct or update any of your other personal information, or if you would like a copy of the personal information we hold, please contact We may need to ask for proof of your identity before we can respond to your request.

Other Rights

You may also have the following rights in relation to your personal information:

·         in certain circumstances, the right to restrict or object to the processing of your personal information, or request that your personal information is deleted

·         where you have provided personal information voluntarily, or otherwise consented to its use, the right to withdraw your consent

·         the right to complain to a Data Protection Authority (see further below)

If you have a query about this privacy policy or wish to exercise your rights, please contact the Data Protection Officer by writing to them at:

Rifina Company Data Protection Officer
Unit 8
Ashchurch Trading Estate

GL20 8NB

Or emailing them at:

 If you are not satisfied with our use of your personal information or our response to any request made by you in relation to your personal information, you have a right to make a complaint to the Information Commissioner:

Information Commissioner’s Office

Wycliffe House

Water Lane